This research critically evaluates the significance of emerging technologies in visual technology, promotional media, and immersive experiences and their impact on the future of communication. Further, this research focuses attention on the crucial role education, adaptation, and collaboration have played during periods of fast-paced technological advancements. The primary motive of the research is to establish a strong understanding of the opportunities for emerging technology in communication, and offer compelling strategies to bridge the gaps in their adaptation for industry professionals and academicians a like.

Innovation will be an expected, consistent occurrence in the digital-first modern day. Currently, there have been several advancements termed as  “emerging technologies”, particularly in the visual technology and promotional media domains. This covers extended reality, digital prototypes, and both pure and hybrid cyber spaces which all broadly fall under an undefined phygital universe. Forecasting based on historical trends, experts and pioneers from various connected areas of work have informed that a digital universe is starting to take shape that will eventually be embedded into the everyday real lives of modern humans. Participants of this world include the experts and pioneers who have understood its significance, marketeers who recognize its advantages and others who are indirectly impacted by this futuristic phenomenon who have begun to find their place as the creators of this world that is currently under way. As an impact of the Covid-19 pandemic, there has also been a sudden acknowledgement of the role of emerging technology on the fashion world and the need for digital fashion solutions to sustain fashion in the future. Several factors can be credited for these revolutionary changes including technological innovation in media, which leads to demand from industry professionals to cater more, with simultaneous rise in the expectations of the audience. For the participants of this world to discover their place in the future of this universe and ride the emerging technology wave with head up, education, adaptation and collaboration are paramount.

A phygital immersive experience is a practical component that has been designed and deployed as part of this research. Participants can journey through insights on the relevance of emerging technologies and their application in the future of fashion, and also mingle and exchange ideas with other participants across the globe.

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Full report available on request.